A CRM can sort, analyze, and prioritize your sales leads so that your sales team can focus on the opportunities that are likely to close and provide accurate answers to customers quickly and efficiently.
If you cannot locate all your customer data details, all you can do is guess when it comes time to build your ideal customer profile. Not only that, you will have no visibility into your sales team’s activities. To find out this information, you will have to hold more status meetings, taking your salespeople away from customers which would result in elaboration of the issue.
If your customer service reps are reacting to customer issues and not proactively working with customers, it’s time to invest in a CRM tool for your service team, one that can give you a unified view of your customer so that reps can offer spectacular service. Your CRM should also provide the following: -Chabot’s to handle low-urgency, high-volume questions and route cases to the right agents. -Knowledge management tools to help agents answer questions and can be used for customer self-service assistance. -A variety of digital customer service tools including live chat, video chat, telephonic that allows customers to interact with your customer service team how and when they want.
You don't want your best customers to feel unappreciated, but that is hard if you don't know who those customers are. The right CRM tool can identify them so that any customer-facing employee can acknowledge them, provide the right incentives, and nurture them to increase customer loyalty.
Good CRM solutions can supplement their account and contact data through third-party data sources so that all information is complete and up to date. So, if a contact has moved to a new job, your sales, service, and marketing teams know about it, allowing them to maintain and rebuild these important relationships.
Incomplete and dirty data is a big issue for brands worldwide. Good CRM solutions automatically flow second- and third-party account and contact information into your CRM system, filling in missing information that salespeople left out and intelligently removing duplicates.
While time-consuming administrative tasks keep your sales team from doing what they should be doing—selling. A good CRM system keeps data in one centrally located, easily accessible place, making accurate, real-time reporting and forecasting easy.