- The content management application (CMA): This element allows the content manager, who does not know Hypertext Markup Language, to manage the creation, modify and remove content from a website without needing the expertise of a Webmaster.
- The content delivery application (CDA): This element uses and compiles the information given by Content Management Application to update the website. Real-time customer's judgments and social data analysis allows to measure the content consumption patterns and the impact of the marketing campaigns, conclusively allowing to focus on enhancing the quality of content offered and identifying the new ways to transform customers into loyal brand advocates.
- High Performance and Scalability
- Extensibility and Integration
- Stability of the system
- Easy-to-use for content editors and site administrators
- Advanced security management
- Advanced work flow and approval process
- Online marketing tools
- Multisite support
- Multilingual support
- Support for mobile devices
- Training services available
- 24/7 highly responsive support
- Reliable bug fixing policy
- Easily upgradable and clear upgrade path
- A solid, reputable vendor supporting the system