The world we live in is a fast-paced one, with lots of competition among businesses. From shops to malls to big corporations and industries, everyone has a large number of competitors to contend with. For that matter, even schools, colleges, and hospitals, which in essence are more about serving society than earning big bucks, compete with each other and try to take lead by showcasing themselves as being better equipped in various facets than their competition. To be able to get the maximum and the most relevant audience interested, it is essential that a business or institution positions itself at the front of the queue and adequately highlights its USPs against the competition. Since most people now consume a large part of information online and do most of their research about businesses, products, facilities, etc. on the web, hence it necessitates businesses to have a strong web presence. Also, it has been observed that maximum search is done using search engines and social media channels. Therefore, these are the best sources to generate quality leads for a business. This is where SEO & SMM Services do their magic.
Today, with Search Engines such as the most-popular Google being the foremost web-based tool for looking up anything online, it would help a business immensely if its website was optimized to rank among the first results for a related query on a search engine. Being among the first search results would increase the chances of the website being visited many folds, thus helping increase leads. On the other hand, Social Media ranks highly on the list of things people spend maximum time on, when online. So, it offers the best platform for a business to market itself as well as its products and services. It is here that the role of SEO & SMM Services becomes of paramount importance as they do all of this and much more for a business, helping increase leads and raising prospects of securing business.
SEO stands for Search Engine Optimization. As the name suggests, it means optimizing the search engine using different SEO techniques to help increase leads i.e. drive maximum and relevant traffic to a website.
Some of these SEO techniques, which form a key part of the SEO & SMM Services, are:
- Optimize for keyword: Keywords are the most-searched words i.e. words or phrases most entered on a search engine with relation to a particular business when people search about it. Google or other search engines identify the best results for a search by selecting websites that have these keywords embedded in their content. Having your website content, particularly the landing page, optimized to contain most of the top-ranking relevant keywords as many times as possible boosts your chances of ranking high in search results and increasing leads
- Backlinking: An integral part of SEO, a backlink is a link that is created when one website links to another. A backlink helps in taking a visitor from a page/website he or she has visited another page whose link has been placed on the page being viewed. For a business to have an effective SEO for its website, it is important that its backlinking is strong and its backlinks are present on popular high-ranking sites, so that the chances of people ending up on its site increases, thus aiding lead generation. Backlinking, particularly on popular websites, also helps increase a website’s ranking and position on search results since the Google PageRank algorithm takes into consideration the sources and the number of web page backlinks and then estimates the importance of that page.
- Technical optimization: If your website has a lot of snags, your chances of organically increasing leads with SEO go down as people do not have the time and patience to put up with technical snags such as low loading speed, 302 (URL( redirection), 404 error, mobile devices friendliness, etc. Hence, technical optimization is a must.
There are many more SEO techniques that will help increase leads. Now, coming to SMM, it too is an important part of SEO & SMM Services which are deployed to increase leads.
SMM stands for Social Media Marketing which plays an immensely critical role in enhanced lead generation in today’s world. Social Media is a whole world in itself involving many popular social media platforms such as Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, Tumblr, etc. These social media platforms or sites are frequented by billions and millions of users. For different businesses, being present on all or a combination of these Social Media Platforms is essential to stay relevant in the eyes and minds of their existing and potential customers. These platforms are used by a large part of their target audiences on a daily basis and hence offer a great scope of lead generation. SMM Services help market a business and its products and services to a very wide audience. At the same time, SMM offers businesses scope for low-cost marketing to a selective audience which could be a niche audience comprising its core customer base, thus aiding quality lead generation.
Some of the SMM techniques which help in increasing leads include:
- Social Media Advertising
- Contests on Social Media offering rewards
- Free webinars and live videos
- Creating clickable content
- Using Social lead ads offered by different social media platforms
All these techniques help in increasing leads, thus adding value to your digital presence and business. All in all, SEO & SMM Services are the best way of increasing leads for your business online.